top of page

IDENTITY PROGRAM AND EXHIBITION

VULNERABLE OBSESSIONS

A HARROWING GLIMPSE INTO YAYOI KUSAMA'S TROUBLING CHILDHOOD.​

​

Born into an affluent family who owned a plant nursery, Yayoi Kusama was the fourth child of her parents. Though this may sound like a good foundation to grow up in, it was less than ideal. Kusama’s parents had an arranged marriage, resulting in a loveless relationship. Her father spent most of his time away from his family womanizing; leaving and harboring an angry wife at home. Her mother took out her frustrations on her youngest, most vulnerable daughter, Yayoi. Physically abusing and emotionally tormenting Yayoi, she made her daughter spy on her father’s affairs and sexual acts. This instilled a lifelong contempt for sexuality, for her “sexual obsession and fear of sex [sat] side by side”.

COMPONENTS

identity

exhibition design

literature design

promotional product 

packaging

​

​

SKILLS

concept

visual storytelling

packaging

narrative

photomontage

EXHIBITION

Screen Shot 2021-02-28 at 6.07.08 PM.png
left.gif
back.gif
Screen Shot 2021-02-28 at 7.03.11 PM.png

LITERATURE

Untitled-1.jpg
Project 3_6 copy.jpg
Project 3_3 copy.jpg

PACKAGING

Project 4_1 copy.jpg
Project 4_2 copy.jpg
Project 4_3 copy.jpg

CREDIT

Design and layout by Hayley Needham.

Fictional exhibition created for educational purposes.

Photo content found throughout various internet sources.

bottom of page